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Discover business thought leadership and real world entrepreneurs' experiences.
In times of socio-economic stress many businesses need to review their business models, and new businesses emerge to meet new needs.
Successful businesses detect the signals created by regulation, changing consumer demand and investor pressure on business models.
John Mullins' book Getting to Plan B presents a framework for recognising the signals for businesses to review their business plans. His case studies deal with businesses facing limits of investment capital, the appearance of competitors, or simple misjudgments of what customers are willing to pay for. He focuses the lessons through the examples of entrepreneurial businesses, both traditional for-profit and social enterprises, in their first flushes of start-up enthusiasm.
Joining John will be Mark Chadwick, CEO of Carbon Clear and Sue Igoe, UK Director at RecycleBank, two young businesses which have been through more than one change of business model since their first Plan A.
We hope their examples will challenge and inspire us to think about how we pick up and respond to the signals that our businesses need to change track.
This evening will also see the launch of the Net Impact London Professional - Hub Kings Cross partnership, an agreement which:
- provides Net Impact members with reduced membership of the Hub
- provides Hub members with discounted entry to Net Impact events in London
- encourages cross-networking of sustainability entrepreneurs and business professionals
*Getting to Plan B was co-written with Randy Komisar of Kleiner Perkins Caulfield & Byers.
If you want to read up, before the event, see http://www.getting-to-plan-b.com/
Amazon readers rate his books around 4-5 stars.
Comments include "Mullins has been nominated for, and won, several prestigious teaching awards for many reasons – one of them is empathy. He can deliver a clear message by communicating at his audience’s level better than almost anyone."
"whether you're in marketing or senior management for an existing company or you're starting out on a new venture, you will find insight and guidance to make a business out of an idea."
"John's messages are always thoughtful and resoundingly practical. He has a great ability to present complex interrelated issues in a logical way, which speaks to his many years of hands-on entrepreneurial experience."
When & Where
The Hub, Kings Cross
34b York Way
N1 9AB London
United Kingdom
Tuesday, March 9, 2010 from 6:30 PM to 9:30 PM (GMT)
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Hosted By
Net Impact London Professional Chapter
Net Impact is a network of 15,000 professionals, MBAs and graduate students committed to using the power of business to improve the world. With more than 200 student and professional chapters on 5 continents in 75 cities and 80 graduate schools, Net Impact is one of the most innovative and influential networks in existence today. The Net Impact London Professional Chapter was launched in 2006 and has developed a reputation for exciting and cutting-edge events with influential and agenda-setting speakers.
Visit london.netimpact.org.uk for more information.
How do I register and pay?
You can register for NILP events via the Eventbrite website, on our events page using Paypal or register and purchase a ticket at the registration desk on the day of the event if the event is not sold out.
What happens if I want to cancel my booking?
A substitute delegate is always welcome at no extra charge. To make this change in advance of the event please contact us at london@netimpact.org.uk and supply your new delegate’s name, job title and email address. Alternatively, your new delegate can simply arrive at the registration desk on the day of the event and let the onsite staff know that they are replacing their colleague.
If you do wish to cancel your booking, all cancellations must be received in writing. Cancellations received more than 4 weeks before the event will be subject to a 10% service charge. Cancellations received 2 weeks before the event will be subject to a 50% service charge. Net Impact London Professional regrets that the full amount of your fee remains payable in the event that your cancellation is 14 days or less before the event or if you fail to attend the event.
Will you keep me updated of any changes to the events?
Net Impact London Professional may change the format, speakers, participants, content, venue location and programme or any other aspect of the event at any time and for any reason, whether or not due to a Force Majeure Event, in each case without liability.
Any major changes, such as a change of date, venue, or start time will be sent to all registered delegates directly by email immediately. Any changes regarding speakers and timings during the day will be updated on the event website – please check individual pages for details.
